Training Workshops

Danielle’s training sessions provide organizations of all kinds with the knowledge and practical tools to implement and sustain effective communications programs.

Small Business StragtegyWorkshops Listed Below:

1. Communications Strategies for Small Businesses

  • Doing Your Own PR: How to Identify Key Media Opportunities & Pitch Stories to Reporters
  • Harnessing The Power of Community Partnerships To Tell Your Story 
  • Perception is Reality: How to Organically Build Your Company’s Online Presence

2. The Blogging Process:Blogging

  • Establishing & Maintaining a Blog For Your Organization
  • The Blog Writing Process
  • Promoting a Company Blog Through Social Media

3. Organizational Communication: 

  • Organizational CommUnderstanding Interpersonal Communication in the Workplace
  • Establishing an Effective Internal Communications Plan
  • Employee Communications Strategies (goals, tactics, & measurement of results)
  • Small Group Communication Strategies

4. Media Training & Interview Preparation (5-hour training):

  • Media TrainingDeveloping Key Messages
  • Verbal & Non-Verbal Communication Techniques
  • How to Dress For a Television Interview
  • How to Work With the Media During a Crisis Situation
  • Interview Practice Simulation Sessions/Evaluation

5. Social Media & Online Reputation Management:

  • Creating & Managing Multiple Social Media Platforms (how to develop a content calendar, schedule posts & measure results)
  • Social Media LogosSocial Media for Small Businesses: How to Create & Implement A Strategic Social Media Plan
  • LinkedIn 101: The Power of Being “Linked In” (Covers LinkedIn basics, including how to develop a LinkedIn profile and make connections)
  • LinkedIn 102: How to Effectively Network and Make Meaningful Connections
  • LinkedIn for Law Firms: How to Use LinkedIn for Networking & New Client Development

6. Crisis Communications Planning:

  • CrisisDeveloping a Comprehensive Crisis Communications Plan
  • Writing Crisis Communications Statements (including holding statements)
  • Identifying Key Messages 
  • Identifying Key Stakeholders 
  • Media/Spokesperson Training 
  • Monitoring Media Response During a Crisis 
  • Evaluating Crisis Communications Effectiveness