Danielle’s training sessions provide organizations of all kinds with the knowledge and practical tools to implement and sustain effective communications programs.
Workshops Listed Below:
1. Communications Strategies for Small Businesses
- Doing Your Own PR: How to Identify Key Media Opportunities & Pitch Stories to Reporters
- Harnessing The Power of Community Partnerships To Tell Your Story
- Perception is Reality: How to Organically Build Your Company’s Online Presence
2. The Blogging Process:
- Establishing & Maintaining a Blog For Your Organization
- The Blog Writing Process
- Promoting a Company Blog Through Social Media
3. Organizational Communication:
Understanding Interpersonal Communication in the Workplace
- Establishing an Effective Internal Communications Plan
- Employee Communications Strategies (goals, tactics, & measurement of results)
- Small Group Communication Strategies
4. Media Training & Interview Preparation (5-hour training):
Developing Key Messages
- Verbal & Non-Verbal Communication Techniques
- How to Dress For a Television Interview
- How to Work With the Media During a Crisis Situation
- Interview Practice Simulation Sessions/Evaluation
5. Social Media & Online Reputation Management:
- Creating & Managing Multiple Social Media Platforms (how to develop a content calendar, schedule posts & measure results)
Social Media for Small Businesses: How to Create & Implement A Strategic Social Media Plan
- LinkedIn 101: The Power of Being “Linked In” (Covers LinkedIn basics, including how to develop a LinkedIn profile and make connections)
- LinkedIn 102: How to Effectively Network and Make Meaningful Connections
- LinkedIn for Law Firms: How to Use LinkedIn for Networking & New Client Development
6. Crisis Communications Planning:
Developing a Comprehensive Crisis Communications Plan
- Writing Crisis Communications Statements (including holding statements)
- Identifying Key Messages
- Identifying Key Stakeholders
- Media/Spokesperson Training
- Monitoring Media Response During a Crisis
- Evaluating Crisis Communications Effectiveness