Danielle’s training sessions provide organizations of all kinds with the knowledge and practical tools to implement and sustain effective communications programs.

Workshops Listed Below:

1. Communications Strategies for Small Businesses

• Doing Your Own PR: How to Identify Key Media Opportunities & Pitch Stories to Reporters
• Harnessing The Power of Community Partnerships To Tell Your Story 
• Perception is Reality: How to Organically Build Your Company’s Online Presence

2. The Blogging Process:

• Establishing & Maintaining a Blog For Your Organization
• The Blog Writing Process
• Promoting a Company Blog Through Social Media

3. Organizational Communication: 

• Understanding Interpersonal Communication in the Workplace
• Establishing an Effective Internal Communications Plan
• Employee Communications Strategies (goals, tactics, & measurement of results)
• Small Group Communication Strategies

4. Media Training & Interview Preparation (5-hour training):

• Developing Key Messages
• Verbal & Non-Verbal Communication Techniques
• How to Dress For a Television Interview
• How to Work With the Media During a Crisis Situation
• Interview Practice Simulation Sessions/Evaluation

5. Social Media & Online Reputation Management:

• Creating & Managing Multiple Social Media Platforms (how to develop a content calendar, schedule posts & measure results)
• Social Media for Small Businesses: How to Create & Implement A Strategic Social Media Plan
• LinkedIn 101: The Power of Being “Linked In” (Covers LinkedIn basics, including how to develop a LinkedIn profile and make connections)
• LinkedIn 102: How to Effectively Network and Make Meaningful Connections
• LinkedIn for Law Firms: How to Use LinkedIn for Networking & New Client Development

6. Crisis Communications Planning:

• Developing a Comprehensive Crisis Communications Plan
• Writing Crisis Communications Statements (including holding statements)
• Identifying Key Messages 
• Identifying Key Stakeholders 
• Media/Spokesperson Training 
• Monitoring Media Response During a Crisis 
• Evaluating Crisis Communications Effectiveness