Public Relations:
- Media Relations Planning & Implementation
- Media Tour Management
- Community Relations Programming
- Copywriting (includes newsletters, annual reports & social media content)
- Crisis Communications Planning & Management
- Media/Spokesperson Training
- Press Event Planning & Execution
- Reputation Management/Media Monitoring & Analysis
Public Affairs:
- Campaign Communications Program Strategy & Implementation
- Copywriting (website, advertisements & direct mail collateral)
- Social Media Strategy Development & Management
- Website Development & Content Management
- On-site Event & Fundraiser Assistance
- Campaign Calendar Management
- Issues Management/Monitoring & Analysis
- Media Relations (including op-ed & letter-to-the-editor placement)
- Media/Spokesperson Training
- Briefing & Press Conference Support
Social Media Management:
- Competitive Analysis of Key Competitors’ Social Media Profiles
- Feedback & Recommendations
- Monitoring, Analysis & Reporting of Social Media Activity
- Social Media Content Strategy & Execution
- Ongoing Management of Social Media Platforms
Brand Development & Management:
Brand Development & Awareness Strategy
(Includes complete scoping process to develop brand identity and messaging)
- Creative Design Coordination & Management (work alongside outside vendor)
- Copywriting (website & marketing collateral; SEO-targeted for online platforms)
- Blogging Program Strategy & Implementation
- Email Marketing Campaigns
- Search Engine Optimization (SEO) Strategy
- Market Research (Qualitative & Quantitative)